New York, NY, USA
Nora Geiss is a director and digital strategist for Interbrand's Verbal Identity department. She has created brand strategies, brand architecture, names, messaging, brand voice, and engagement strategies for great brands across a broad range of industries, including AT&T, Feeding America, AGT, Frito-Lay, iVillage, Kellogg’s, NCR and Susan G. Komen for the Cure. Nora is the founder and head of Interbrand's Brand Playback practice, which uses conversational and behavioral analytics to answer questions like, "Does my brand communicate the right message?" "Does the brand experience actually deliver on what the brand promises?" and "Is my brand expression encouraging the kind of engagement that drives value for my business?"
Ultimately, Brand Playback helps Interbrand clients bridge the gap between strategy and reality to deliver long-term value - back to each client’s business, and back to the people they serve. Creating brands that create real value (good times, happy memories, can’t-wait-for-it, cash money) is Nora’s secret super strength.
Nora holds a degree in Philosophy of Science and Creative Writing from Columbia University. Originally from Santa Fe, NM, she currently lives in Manhattan and in spare moments writes works ofnon-fiction, poetry, film, and philosophy.
Founded in 1974, Interbrand is one of the world’s largest branding consultancies. With nearly 40 offices in 27 countries, Interbrand’s combination of rigorous strategy, analytics, and world-class design enables it to assist clients in creating and managing brand value effectively, across all touchpoints, in all market dynamics. Interbrand is widely recognized for its annual Best Global Brands report, the definitive guide to the world’s most valuable brands, as well as its Best Global Green Brands report, which identifies the gap between customer perception and a brand’s performance relative to sustainability. It is also known for having created brandchannel.com, a Webby-award winning resource about brand marketing and branding. For more information on Interbrand, visit interbrand.com