BJ Emerson

VP of Technology,
Tasti D-Lite and Planet Smoothie

Franklin, TN, USA
@bj_emerson

BJ Emerson is VP of Technology at Tasti D-Lite and co-author of The Tasti D-Lite Way; Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave.
Considered a social loyalty pioneer in the industry, in 2010 he led the deployment of the first ever loyalty platform to feature an integration with Facebook, Twitter and Foursquare which has been recognized with a variety of industry awards. BJ was once named in Mashable’s Top 40 Brands on Twitter and the People behind Them and his projects were featured as case studies in 7 different books published in 2011 and provided the foreword to Location Based Marketing for Dummies.

BJ speaks throughout the United States as well as internationally on a regular basis on the topics of social media, technology and customer loyalty. In 2013, BJ founded Buzzadelic, a NC-based digital agency focused on new media consulting, strategic planning, content marketing and web development.