Kerry Cockrill

Brand Entertainment,
Research In Motion

Los Angeles, CA, USA

With a marketing career spanning Agency to Brand including stints in film, music and live events, Kerri Cockrill has built a career around pairing entertainment properties with corporate brands and understanding the nuances to build true partnerships. Currently running Entertainment Partnerships globally for the BlackBerry brand, Kerri has been instrumental in structuring deals with U2, The Black Eyed Peas and The Toronto International Film Festival. Prior to joining BlackBerry, she was responsible for securing brand partners for the artist roster at Interscope Geffen A&M Records. She also targeted brand alliances on a national level for Live Nation, House of Blues and Universal Pictures. After a minor foray into Accounting, Kerri got her start at a global marketing agency where she honed her activation skills with brands like Coca-Cola, 7-Eleven, Budweiser and Levi Strauss & Company.