New York, NY, USA
Barry Wacksman is the Chief Growth Officer at R/GA, overseeing business development, corporate strategy and industry thought leadership. Barry’s articles have been published in a wide variety of industry publications, and he has presented on topics pertaining to the digital age at conferences and events around the world.
Barry is a key architect of R/GA’s vision of “The Agency for the Digital Age,” which focused on growing brands through technological innovation. This vision seamlessly combined digital platforms that consumers use on an ongoing basis with the episodic, storytelling content of campaigns, to help brands achieve differentiation in an otherwise commoditized marketplace for consumer goods.
Since joining R/GA in 1999, the company has grown organically from an agency of under 50 employees to over 1,000 staff in eight offices. Barry led the charge to acquire many of the world-class brands that make up R/GA’s client roster, from Nike to Verizon to L’Oreal to MasterCard.
Prior to joining R/GA, Barry was at APL Digital, the interactive marketing unit of global advertising network Ammirati Puris Lintas. At APL Digital, he managed the global digital accounts of Compaq, Iridium, and LEGO as well as business development.
Barry serves on the board of directors of the Advertising Educational Foundation, the Miami Ad School and Pilobolus Dance Theatre. He graduated from Ohio State University with a B.A. in philosophy and was a Ph.D. candidate in philosophy at Syracuse University.