Karen Gordon

Director Online Sales,
NHL

Toronto, ON, Canada
@NHL

With 10+ years experience in the Digital Media space, Karen has established a track record of building and growing digital media sales divisions within a variety of companies including Sympatico, Alliance Atlantis, Transcontinental and most recently the NHL.

Karen joined the Corporate Marketing and Media Sales team at the NHL [National Hockey League] in 2008 as the first employee in Canada to focus on digital media sales. Karen finds it refreshing to feel the excitement and passion that Canadians have for hockey. And she is excited to be able to offer unique marketing solutions within a single brand in the Canadian marketplace which is number ONE amongst sports enthusiasts.

Over the years, Karen has kept up with developments in the digital industry through involvement with various organizations such as the Ad Club Internet Day [committee member], the IAB [publishers council] and the CWC [member and attendee of the Corus New Media Accelerator Program].

In each case, Karen has been on the forefront of digital media starting with selling the first ad [working with Peter Vaz of M2 for GM] back in 1997 on Sympatico; to establishing a marketplace for video ads in 2001 with The Lofters on U8TV at Alliance Atlantis; to building an integrated platform called BalanceTV on Canadianliving.com in partnership with Johnson & Johnson, Canadian Living magazine and CTV; and most recently working with corporate partners and advertisers to engage with fans and followers in the social space at the NHL.