Beth LaPierre

Director, Social Intelligence & Analytics,
Brand Networks Inc.

Rochester, NY,
@bethlapierre

Beth LaPierre is the Director of Social Intelligence + Analytics at Brand Networks, a leading Facebook Preferred Developer Consultant working with clients like Walmart, JetBlue, American Express and Starbucks. Beth offers the leadership and strategic guidance to build social measurement programs for some of the world's biggest brands. Understanding that accountability is the cornerstone of analytics, Beth helps clients optimize and explain social media marketing performance in order to achieve their business goals.

Beth is an experienced practitioner, having working on both the agency and client-sides of business for more than a decade. Prior to joining the Brand Network's team, Beth was the world's first Chief Listening Officer at Eastman Kodak. A lefty-right brain, her rare combination of creative and strategic thinking allow her a unique perspective to deliver actionable insights that not only move consumers, but drive real business results.

Beth is a frequent keynote speaker at business and technology conferences around the world, including SXSW, iStrategy, and Dreamforce. When she's not in front of her computer, Beth can be found at the Lake, in her studio or on her snowboard.