Montreal, QC, Canada
Tarik Qahawish is the Director of Digital Marketing and Communication at Aeroplan, Canada’s premier coalition loyalty program, owned by Groupe Aeroplan Inc., doing business as Aimia, a global leader in loyalty management. He is in charge of Social Media, Remarketing, SEM & SEO, Mobile Advertising, Digital Display & Online Content strategies. Tarik has over 15 years of experience in the online field starting with one of the first eCommerce sites in the food industry back in 1997 and leading the launch of a B2B search engine platform for Telcos, Hosting companies & Database firms in 2000. Over the past 5 years at Aeroplan, Tarik launched several online ancillary revenue products including an online affiliate shopping mall and in 2010 he has been primarily focused on defining and setting up the internal digital marketing & communication strategies and capabilities as well as managing all the digital marketing campaigns for Aeroplan.