Jeff Mancini

Senior Director, Digital Strategy,
Interbrand

New York, NY, USA
@jeffmancini

Jeff is a Senior Director of Digital Strategy and, along with his team, drives the digital practice at Interbrand. He is currently engaged in digital branding for Microsoft, Intel, Humana, Wrigley, AT&T, NYSE Euronext, Thomson Reuters, and Kelloggs among other great brands. These projects involve extending a relevant brand voice to the web and emerging digital platforms such as social media and mobile technologies.

Prior to joining Interbrand, Jeff was the President of Blueprint, a strategic digital marketing agency. There he oversaw a team of highly skilled technologists and digital creatives in developing new ideas and applications. Clients included Rockport, Acuvue, Heineken, Bristol Meyers Squibb, Sanofi-Aventis, TV Guide and Sony Pictures.

Prior to Blueprint, Jeff was the Director of Internet Strategy at Arnell Group (an Omnicom Company), where he developed their digital practice from its inception. There he successfully extended brands
online and created comprehensive digital platforms for content creation, distribution and measurement. His clients there included Reebok, Maserati, Jose Cuervo, The Muhammad Ali Foundation, Con Edison, Playboy, A&M Records, Compaq, and AstraZeneca.

Jeff holds a Master of Architecture degree from Columbia University and a Bachelor of Architecture degree from Roger Williams University.