Ted Cohen

Managing Partner,
TAG Strategic

Los Angeles, CA, USA

Ted Cohen is Managing Partner of TAG Strategic. In an industry that’s been slow to embrace change, Ted was the exception to the stereotypical entertainment-exec rule. But, when you start out on the road with Prince, Alice Cooper & Van Halen, you’re primed for the unexpected.

TAG is a digital entertainment consultancy focused on creating strategic relationships, identifying market opportunities, growing brands and defining best practices for the entertainment, tech & mobile industries. TAG provides strategy, guidance, market intelligence, product ideation and business development services to global firms and select start-ups. TAG delivers market leadership & sustainable, defensible advantage in the dynamic/rapidly evolving digital marketplace.

As SVP-Digital for EMI Music, Cohen led global digital business development. During that time, EMI led the industry, embracing & exploiting new tech & business models such as digital downloads & online music subscriptions, wireless services, hi-def audio & Internet radio. Prior to EMI, Cohen created the groundbreaking Webnoize conference. Ted also led Consulting Adults, with clients such as Universal Studios, Amazon, Microsoft and Napster, & held senior positions at both Warner Records & Philips Electronics.

A 35-year media industry vet, Cohen chaired MidemNet, served on the Grammy LA Board of Governors & the Grammy National Trustees. Currently on the boards of Mouse.org, an innovative computer literacy program, LyricFind & Makelight, Cohen served two terms as Chairman of Mobile Entertainment Forum Americas. Ted received the 2013 NARM Presidential Award, previously awarded to Ahmet Ertegun, & Dick Clark, among others.

Ted continually looks for the next innovative tech & his next challenge, he really loves his life.