Jennifer Davidson

VP, Marketing and Client Communications,
CIBC

Toronto, ON, Canada

A senior marketer and General Manager with a proven track record for unlocking growth for branded businesses in Canada and International markets. Jennifer is a respected leader who has managed some of North America’s most iconic brands creating a legacy of disruptive advertising, innovation and branded consumer experiences that have delivered strong brand equity and sustained profitability.

In June 2015, Jennifer moved to CIBC as the Vice President, Marketing Communications. In this role she brings her experience leading large scale campaigns and her strength in building strong marketing teams. She is responsible for brand strategy, marketing planning and the development and delivery of integrated marketing communications for the bank.

Prior to this, Jennifer was General Manager of Six Pints Specialty Beer Company, the $50M craft beer division of Molson Coors Canada. At Six Pints, she built an entrepreneurial team that accelerated the brand marketing and innovation agenda positioning Six Pints as one of the fastest growing players in the Canadian craft beer segment. Jennifer also held roles as VP, Marketing, Molson and Coors brands and VP, Innovation for Molson Coors Canada. She also spent 2 ½ years in Denver where she was a leader in the start-up International division for Molson Coors. She was responsible for the global brand stewardship of Coors Light ensuring the brand launched consistently in China, Mexico and Europe. Her success in building Coors Light consistently across these global markets was recognized in 2010, when she was profiled as one of ten global marketers in the book, THE GLOBAL BRAND CEO.

Jennifer started her marketing career at Unilever Canada where she managed a broad range of home and personal care brands.

She is active in the marketing community in Canada. She was the Chair of the Judging Jury for the 2015 CASSIES Advertising Awards and was on the Board of Directors of the Association of Canadian Advertisers from 2012 to June 2015.

Jennifer holds a Bachelor of Arts, Honours degree in Economics from Queen’s University and continues to be involved with Queen’s MBA as a guest lecturer.