Mel Adler, Executive VP, Partnership Sales at American Weekend Entertainment is responsible for strategic partner initiatives with brands, publishers, and artists. Mel is a media industry veteran with over 30 years in advertising sales, marketing and production; the past 15 in digital media. During the course of his career, he has developed and implemented numerous innovative marketing programs for brands including Microsoft, Mercedes, L’Oreal, Hennessy, Citi, and Kraft while at companies like CBS, Clear Channel, National Lampoon and Tribune. An early adopter of multi-media and branded integration, Mel has also executive produced programs across terrestrial, wired and mobile platforms including South Side Johnny (PPV Special), Cool Notes Jazz, SegWay Top 10 Countdown, and iHeart Radio’s Jingle Ball.
American Weekend Entertainment is a music newswire service producing and syndicating exclusive premium editorial content including text, photos, videos, with integrated cross-channel promotion geared for legacy publishers.