Pickering, ON, Canada
As a seasoned digital strategist, Hessie Jones continues to challenge the notion of complacency. With extensive experience in technology including start-ups, banking, advertising and social media, Hessie has held management positions at Yahoo!, Citi, ONE Advertising and Aegis Media. Launch successes like Yahoo! Answers propelled Hessie into the world of social media. Hessie is the author of EVOLVE: Marketing (as we know it) is Doomed! As an active writer for Huffington Post, Steamfeed, Digital Journal and WhatsYourTech, Hessie is a purveyor for understanding and adapting to change: in marketing practices, in communication, in understanding the evolving consumer mindset and behavior. Currently, Hessie is the Founder of ArCompany, helping companies realize the value of social intelligence and its impact on the inevitable next level of social business. She’s also a cellist, MBA guest lecturer, wife and hockey mom.