Monica Cravotta

Director of Product Marketing,
Mass Relevance

Austin, TX, USA
@monicacravotta

Monica is responsible for product positioning, packaging and go-to-market strategy at Spredfast, now the world’s most comprehensive social marketing platform following the recent merger with Mass Relevance. Prior to Mass Relevance and Spredfast, Monica led product marketing for the network incubator business at Bazaarvoice where she drove innovative marketing strategies that accelerated client acquisition from 1000 to over 3000 brands in 18 months.

She is a seasoned marketing leader with 18+ years experience in software including management positions at enterprise supply chain management and Social SAAS companies and consulting for several start-ups on both coasts. Her roles have spanned Marketing Communications, Public Relations and Product Marketing.

During her early years of motherhood, Monica pursued a few passions outside of software. She spent a year at Whole Foods Market where she spearheaded marketing and program development across 12 regions for the Engine 2 Diet. She and her husband also built a recording studio and made records with many of Austin’s favorite artists.

Monica is active in the Austin community, and currently serves on the board of Anthropos Arts. She loves spending time with her husband and young daughters. You can follow her at @monicacravotta.