Hollywood, CA, USA
David Bakula has 19 years’ experience in media analytics and consumer research in the entertainment industry. Prior to joining Nielsen, David spent 8 years at Universal Music Group Distribution specializing in sales analysis. As SVP, Client Development he works with Nielsen's high profile entertainment clients, including major labels, performance rights organizations and artists management firms to help them identify opportunities and deliver creative business solutions. Often quoted in stories by the Wall Street Journal, USA Today, NY Times and LA Times, David has become a go to music analytics expert for the industry.