Paula Festas

SVP, Global Advertising Sales,
The Weather Network (Pelmorex Media Inc.)

Oakville, ON, Canada
@pelmorexmedia

A seasoned and highly experienced business leader, Paula Festas joined Pelmorex in February 2013, bringing over 23 years of media experience within digital and broadcast sales with her.

Festas’ extensive resume enables her to bring innovative and rejuvenated ideas to the table. As the Senior Vice President of Global Advertising Sales, Festas plays an instrumental role in the execution of Pelmorex’s global business and sales strategies. Her wealth of experience proves to be an asset, leading a team that works to ensure sales revenue of the company continues to expand in key markets across North America and abroad.

While balancing an exceptionally disciplined approach to sales management with excellent client relationship skills, Festas continuously demonstrates a knack for developing revolutionary solutions to unique sales market strategies. Under Festas’ guidance, Pelmorex recently reorganized its sales team, anticipating that media agencies will be looking to move to a one planner model. By consistently predicting future sales trends, Festas continues to contribute to Pelmorex’s global success.

Prior to joining Pelmorex, Festas served as Director of National Sales for CBC Television, where she led national sales, before moving on to be the Head of Sales at Yahoo! Canada. As Head of Sales, Festas was in charge of leading sales operations and creating a unified approach for Yahoo’s field and mid-market clients by developing sales strategies and creating creative solutions for advertisers.

Festas is an active member of the advertising community, sitting on numerous industry boards. She currently holds a seat on the IAB Canada Board of Directors, while previously having been President of the Broadcast Executive Society and a member of the National Advertising Benevolent Society board.