Mark Dwyer

Director, Verbal Identity,
Interbrand

Toronto, ON, Canada
@Interbrand

Mark has twenty odd years experience defining and executing brand expression.

He has written retail flyers. Commercials for Prime Ministers. Tray liners and TV campaigns for McDonald’s. His award-winning Foster’s Beer posters were pulled because one word offended one person. His Infiniti campaign won awards because of its two-word headline. He dropped a bowling ball on Richard Simmons’ head for a Simmons Mattresses commercial. He is a voice director and composer, having developed commercial soundtracks and branding mnemonics for UPS, RBC, CIBC, Kia, the Royal Canadian Mint, Budweiser and others. He scored a bad Canadian TV series and a pretty good Canadian movie. He brings this experience to his role at Interbrand, crafting brand stories, creating names, and developing voice and messaging guides for a range of clients from various sectors. He loves talking about Verbal Identity - particularly in Canada, where it’s not well understood or utilized. And, Mark named a toilet paper.

Client experience includes: McDonald’s Restaurants of Canada, Boston University School of Management, BMO, TD, Molson, British Airways, M&M Meat Shops, Vistek, Altana Pharmaceuticals, BASF, CCC, CDM Smith, Johnson & Johnson Pharmaceuticals, KPMG, Kruger, Petro-Canada, Scotiabank International, Suncor