Vancouver, CA, Canada
Colin Macrae leads the Integrated Communications Team for the FIFA, UFC and NHL franchises at EA SPORTS. Based in Burnaby, Colin manages a global team and drives public relations, media relations, direct-to-consumer communications and social media for some of the world’s biggest videogame franchises. Prior to joining the EA SPORTS team, he was Director of Corporate Communications, leading corporate communications and media relations for EA in Canada, as well as global employee communications across EA. Before coming to EA in 2006, he operated his own Vancouver-based consulting practice, Colin Macrae Communications + Business Strategy, and worked with several leading Canadian companies, such as Shaw Communications and Fido.