Mark McKay is the Director of Content Strategy at Sonic Boom Creative Media. In this role, Mark is the creative and content lead on Ford Canada's social media team. Prior to joining Sonic Boom, Mark ran a successful video production company, More Bigger Video, where his clients included Rogers, TD Bank and the Ontario Government. Mark keeps a personal blog at http://notyouraveragedad.com/. He is the former DJ for the one-hit wonder Len (best known for their song "Steal My Sunshine") and was a regular on MTV Canada's flagship show MTV Live.
More about Sonic Boom: Located in Toronto, Montreal and London, UK, Sonic Boom Creative Media is the digital subsidiary of NATIONAL Public Relations, Canada’s largest communications consulting firm. Since its inception in 1998, Sonic Boom has partnered with leading brands on a wide array of digital mandates. Bringing together experts from the creative, technology and business strategy fields, Sonic Boom offers interactive, insightful, efficient and innovative solutions to various clients across Canada and abroad. Sonic Boom helps clients understand, embrace and optimize the massive potential of digital communications. From building web and mobile assets, to social engagement and media monitoring/measurement, Sonic Boom is positioned as the lynchpin for proactive companies looking to design communications and engagement strategies in an interactive and social world. Sonic Boom creates online destinations where clients and customers can engage with compelling stories and videos that move brands beyond strictly products discussions. Recent work includes acting as the social media agency of record for Ford of Canada, as well as ongoing work supporting clients like Pfizer, GE, Hoffmann La Roche, Kohler and Vaughan Mills. For more information, please visit www.sonicboom.com.