New York, NY, USA
Ben initially worked in feature film development at Jersey Films and then held brand and retail marketing roles at Universal Pictures. He later joined Yahoo! Music as Director of Business Development, where he managed content acquisition deals and led an initiative to syndicate Yahoo’s music video content to major social networks. In 2008, Ben became Director of Business Development & Sales at Blue State Digital, which led all new media strategy for President Obama’s presidential campaign. Ben possesses an MBA from UCLA's Anderson School of Management and a BA from Emory. Check out his Huffington Post blog posts at: www.huffingtonpost.com/ben-arnon
Wildfire, a division of Google, is one of the world’s largest social media marketing software providers, with more than 21,000 paying customers. Wildfire’s patent-pending technology allows large brands, small businesses, and agencies to create social campaigns and pages, communicate with their social audience, optimize ads, and measure their own and their competitors’ social media performance. Wildfire together with Google’s advertising solutions will provide a more holistic way for brands to manage their marketing efforts across search, display, video, mobile, and social. Serving 30 of the world’s top 50 brands, including Amazon, Pepsi, and Unilever, Wildfire has offices in the U.S., Europe, and Asia.