Joel Yashinsky

CMO & SVP of Marketing and Consumer Business Insights,
McDonalds Restaurants of Canada Limited

Toronto, ON, Canada

Joel began his career with McDonald’s as a regional marketing supervisor in Greenville, South Carolina. Over his 14 years with McDonald’s he has held various Marketing roles and last served as the East Division Marketing Officer for the US business prior to joining McDonald’s Canada in 2010.

As Chief Marketing Officer of McDonald’s Canada, Joel leads a national marketing team and various agency partners to build consumer connection to the brand. McDonald’s Canada has seen significant growth in market share and brand health during his tenure, and the launch of McCafé in November of 2011 was a career high that continues to build momentum. In 2012, Joel led ‘Our Food. Your Questions.’ an innovative program that engaged consumers in a transparent campaign about McDonald’s. This program received numerous accolades for its success in the digital and social networking landscape.

Joel is a graduate of Bowling Green State University in Ohio. Prior to joining McDonald’s in 1998, he held marketing positions with Georgia-Pacific Corporation and Southwest Airlines.

A strong supporter of community initiatives, Joel has been an active board member for the Ronald McDonald House of Detroit and the Leukemia & Lymphoma Society of North Carolina. Joel and his wife Kristy live in Toronto, Ontario with their daughters, Gabrielle and Sabrina.