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The Internet is about to get a little more crowded.

According to new data from market research firm eMarketer, the web will reach 2.89 billion users in 2015, or what equates to 42.4% of the world’s population. This would mark a 6.2% jump from this year and reach about two in five people on a global scale.

The company projects even more growth in the upcoming four years; about 3.6 billion people (or half the world’s population) will be online at least once a month by 2018.

Read the full story: Mashable

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Last Updated on Thursday, 20 November 2014 11:51

Generation X became Generation Y. Millennials are growing up. And now marketers are shifting focus to “Gen Z” — the next major consumer group, comprised of teenagers who are younger than 19 today. This generation has grown up with full access to the Internet and technology. They’re digital natives, and it’s even tougher for brands to woo this group and win their loyalty, love and income.

Read the full story: Mashable

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Last Updated on Thursday, 20 November 2014 10:20

As 2014 comes to a close, it’s time to reminisce about the brands that wooed us with clever advertising this year. Countless businesses desperately tried to make their videos go viral.

We saw the most-shared ad of all time this year, which was Shakira’s “La La La” World Cup promotion. The spot, sponsored by Activia, has racked up 5,819,822 social media shares, according to Unruly, and more than 405 million views since its launch in May.

Read the full story: Mashable

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Last Updated on Thursday, 20 November 2014 10:18

Music video streaming service Vevo today announced that Rio Caraeff is stepping down from his role as the CEO — formally confirming news that was reported twice this past weekend, first based on a leak, then based on a leaked memo from Caraeff to staff.

This is a massive change to the company’s leadership: Caraeff has been running Vevo since 2009 — the year it was founded — seeing the music video JV between Universal Music Group, Sony Music Entertainment, Abu Dhabi Media Company and Google through massive growth.

Read the full story: TechCrunch

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Last Updated on Tuesday, 18 November 2014 03:15

If your head’s been spinning trying to work out exactly which of Google’s unlimited music streaming services you’re going to fork out for, then take heart — the company has moved to clarify some of the fine print in the light of the arrival of YouTube Music Key.

Sign up for early access to YouTube Music Key ($7.99 a month to begin with, $9.99 a month eventually) and you get Google Play Music into the bargain too — that’s Google’s main cloud-based Spotify rival that lets you stream your own MP3s and millions of other songs over the Web.

Read the full story: Digital Trends

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Last Updated on Monday, 17 November 2014 11:21

If people weren’t too happy with the first batch of sponsored posts by Instagram, those temper tantrums might reach a new level soon. According to Adweek, the Facebook-ownedimaging service is now rolling out video ads to users’ feeds, having been quietly testing themfor the past six months. So, starting today, don’t be surprised to unexpectedly run into a random 15-second video while you’re trying to find a picture of the next great brunch.

Read the full story: Engadget

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Last Updated on Thursday, 30 October 2014 12:56

Music is a special kind of content, and people discover it on Twitter. That’s why building a music experience outside the main Twitter app was a boondoggle, and treating music like any other piece of media within Twitter sells it short. These insights have led Twitter to a better strategy since killing off the Twitter Music app, according to a source at the company: Just improve the music listening and sharing experience inside Twitter.

Read the full story: TechCrunch

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Last Updated on Friday, 17 October 2014 01:47

The reports of Twitpic’s survival were greatly exaggerated. Despite claiming it had found an acquirer to save it from death following Twitter legal demands, the photo sharing service today announced that didn’t happen and it’s game over on October 25th. Users can now export their photos.

Read the full story: TechCrunch

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Last Updated on Thursday, 16 October 2014 03:27

After months of speculation and rumors, Apple just released details about the iPad Air 2 and iPad mini 3. Unintentionally. A day early. Someone is getting fired over this.

The devices were supposed to be announced at an Apple event tomorrow, but Apple scoops mcgee Mark Gurman noticed the two devices listed in the iPad User Guide for iOS 8 within iBooks. Whoops.

Read the full story: TechCrunch

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Last Updated on Wednesday, 15 October 2014 06:06

In 2014, it shouldn’t come as a shock to hear that retailers are monitoring your movements and actions when you shop online.

Online stores commonly track your cookies (check their privacy statement) to find out where you’ve been, what you’ve searched for and what you purchased. Experts call these data points “bread crumbs.”

Read the full story: Mashable

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Last Updated on Wednesday, 15 October 2014 05:57