Amazon’s living room devices, the Fire TV and Fire TV Stick, can now run web applications. The company announced this morning that it’s allowing web developers to publish their HTML5-powered applications without having to do native app development. Instead, developers only have to enter in the name of their app and its URL in Amazon’s Web App Tester software, or they can supply a .zip file to package their app then preview how it looks as a Fire TV application.
The support for web apps is an extension to Amazon’s earlier efforts at expanding its app lineup by going after developers who don’t yet offer – or don’t plan to offer – an Android application.
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