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Poster Movie The Mummy 2017

The Mummy (2017) HD

Director:Alex Kurtzman.
Producer:Alex Kurtzman, Chris Morgan, Sean Daniel, Roberto Orci.
Release:June 6, 2017
Country:United States of America.
Production Company:Universal Pictures, K/O Paper Products, Sean Daniel Company, Secret Hideout.
Language:English.
Runtime:110
Genre:Action, Adventure, Fantasy, Horror, Thriller.

'The Mummy' is a movie genre Action, was released in June 6, 2017. Alex Kurtzman was directed this movie and starring by Tom Cruise. This movie tell story about Though safely entombed in a crypt deep beneath the unforgiving desert, an ancient queen whose destiny was unjustly taken from her is awakened in our current day, bringing with her malevolence grown over millennia, and terrors that defy human comprehension.

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Last Updated on Wednesday, 14 June 2017 05:41

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Last Updated on Tuesday, 13 June 2017 03:21

From King Arthur, to Dorothy in her ruby slippers, to the unlikely hero of Professor Robert Langdon inThe Da Vinci Code, legions of characters have found themselves on the quest to uncover the unknown, the solution to the core question of their time. For marketers, the question had fundamentally always been how could an advertisement be crafted so to be so hyper-targeted to a consumer’s wants and needs that it would fundamentally seem as though it were speaking directly to the consumer in question.

And then January 2007 came and Steve Jobs introduced the world to the iPhone – a multi-function smartphone that, through a previously unimagined user experience, enabled consumers to interact with the world around them. This was it. This was marketers’ Holy Grail. We salivated thinking of the potential that this handheld device had – one day, we dreamed that we would be able to target consumers directly outside stores with promotions on the products and services that were only footsteps away! How much more personal could we get than to actually speak to consumers based on the precise location they were in? We waited patiently. Slowly over the next years, we walked along the yellow brick road as a critical mass of consumers adopted smartphones (regardless of the platform), a number of publishers converted their desktop sites to usable mobile versions and technology advanced to allow banner ads to be delivered against an individual’s specific latitude/longitude. And then suddenly in 2012, like a perfect storm, it all started to come together as suppliers started to ping me to present how they had cracked the code and were now able to deliver hyper-local targeting.

Without hesitation, I called up a contact at an international retailer and asked whether they’d be interested in running a hyper-local test with us. Without a second thought, we found ourselves deep in the designs of a test construct whereby we were building geo-zones around 5 stores in the Greater Toronto Area. The plan was that, with the help of a market research firm, we would match consumer (demographic) interests to each of the postal codes found in the 5 geo-zones. Next, we would deliver a banner promoting savings on the correlated products outside each of the stores. For 2 weeks, we gleefully pushed millions of impressions to the webpages that smartphone users were generating in and around the retailer’s locations. The result: click-through rates that were moderately above industry benchmarks (0.57% CTR). It felt as though we had finally made it to Emerald City and ripped back the curtains to discover that The Wizard was little more than a really short AV geek.

We struggled with the results for weeks. What could have gone wrong? Did we not buy enough impressions on the mobile exchange? Was our creative not compelling enough? Was our geo-zone too small? Was our geo-zone too big?

While some truth likely lies in each of our doubts, the real problem with our initial test was that we had somehow moved away from what our original intent had been: to deliver ads that the user felt were speaking directly to him/her. The smartphone users that saw our ad already knew where the store locations were and that the products/services offered were priced at unbeatable price points. Our banners added little value to what they already knew or, frankly, against what they wanted to know at that specific time. Suddenly it all made sense. All of the hyper-local targeting suppliers who had been ringing me were going about it all wrong. By pushing brand messaging to consumers outside retail locations, they were assuming that passersby hadn’t seen the flashing branding in the storefront windows. By delivering hyper-targeted messaging within the brick-and-mortar locations, they somehow believed that the small 320×50 mobile ad would somehow deliver more punch than the flashy promotional offers that stood on the tables in front of the consumer. To truly go about mobile targeting differently and add consumer value, we needed to think differently. We needed to start targeting consumers with relevant advertising when and where they would most want and need the advertised offerings.

With this, we developed the notion of “Lifestyle Zones”: targeting audiences of consumers depending on their location but also their motivations given the time of day and their environmental surroundings.  We sent out 5 differentiated creatives that spoke to varying consumer intentions depending on weather and time. Across the board, they delivered substantially higher than the industry benchmark and our previous test. The banner that we sent to Toronto, Montreal and Vancouver’s business districts that nudged consumers to go to the retailer after work to pick up the makings for their dinner that night delivered a 1.03% CTR at 4 p.m. – the exact time and environment when/where consumers were asking themselves what they would eat that night. Likewise, our ad that encouraged consumers to purchase discounted swimwear at the retailer delivered 1.85% CTRs via our hyper-targeted delivery to a small geo-zone built around Canada’s Wonderland, on the hottest day of the year. For full results of our test and our conclusions, download our whitepaper In a Customer State of Mind.

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Last Updated on Friday, 22 March 2013 09:16

A precedent has been set. We are living in the age of participatory media. If we as content creators, producers, production companies and networks want to keep and grow our audiences, we need to stay on top of these changes and develop new ways to further turn viewers into participants.

 In a recent article for TechCrunch, VC at GRP Partners Mark Suster predicts that the future of television will be more participatory than social. Mark suggests that the shift in the industry is moving more towards participation. He uses the most recent viral YouTube meme, ‘The Harlem Shake,’ as an example of how low cost production and storage, along with increasing bandwidth, will drive people to be less passive and more involved in the creation of “television,” whether broadcast or online.

The foundation for participatory media had been established as early as 1982, when Hip-Hop ensemble Afrika Bambaataa & The Soulsonic Force released a music video comprised mostly of crowdsourced footage. Producers since have integrated fan created media into their content as a way to further engage their audiences. 

In 2011, FOX’s X-Factor supplemented their live broadcast show with an online pre-show and second screen experience. As Producer and Director of the X-Factor Digital Experience, a goal we set for the show was to further build the X-Factor brand in the U.S. while engaging its audience before, during and after the live TV broadcast.

The X-Factor pre-show turned participatory, inviting its audience to Skype live with the hosts of the pre-show and judges of the TV broadcast. Live tweets from fans were read and responded to in real-time. Fans were also encouraged to vote on performance elements, such as wardrobe and song choice, further blurring the line between viewing and contributing. All of this and more was happening not on the “Main Screen,” but on secondary devices such as mobile and tablet. As a result, X-Factor Digital received the greatest social media response of any broadcast in 2011. Over 1000 hours of original content was created yielding nearly 3 billion engagements over the course of 15 weeks.

In the summer of 2011, alternative rock band Incubus took things one step further by giving fans unprecedented access, both online and on-site. IncubusHQ Live was a week long, live stream that invited fans of the band into their rehearsal space for a once in a lifetime experience. Performances, instrument clinics and Q&A’s were conducted for both fans in attendance and viewers tuning in to IncubusHQ.com. Various social media interfaces were introduced, including TweetBeam and Viddy, to help create a real-time, personal, global conversation between fans and the band. 

My career is full of experience turning audiences into participants using a variety of techniques and technologies. Amongst all of the participatory experiences that I’ve helped create, there is a single tie that binds: individual storytelling. No matter the means, producers must act as facilitators towards making audiences feel like they are a part of the greater context, regardless of their location or affiliation. In fact, the technology is the easy part. It’s ready and in the hands of willing audiences/creators in the form of smartphones and tablets containing the proper apps. The interest lies in how content producers use these technologies to help tell a story from an individual who contributes with a participatory point of view.

I would love to tell you more about how participatory media has played a part in my role as a storyteller. On Wednesday, March 20th at 2:40pm, I will be speaking on a panel titled Connected Content on Multi Screens and Devices at the Digital Media Summit,  moderated by Ted Cohen, Managing Partner at digital entertainment consulting firm TAG Strategic. I’ll also be presenting a case study of Incubus HQ Live on Thursday, March 21st at 11:50 AM at Canadian Music Week. This project was a real-time participatory documentary and media exhibit created in collaboration with the band. Both sessions are sure to be a lively, insightful discussion on how content creators are furthering the participatory genre. Hope to see you there!

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Last Updated on Friday, 15 March 2013 04:35

For most people, the marriage of music and social media has been a harmonious one. Since the questionably legal early days of MP3 filesharing, the social music industry has matured tremendously, with Spotify, Pandora and iTunes among the more notable success stories.

As social music has evolved, so has social marketing. Getting people to follow, like, pin and buy a brand’s products is now integrated into every smart brand’s strategy, especially brands that target young consumers. With so much content out there, brands strive to cut through the clutter and create an immersive, engaging experience beyond a traditional, one-dimensional print ad. The smartest brands are now putting music to work as part of their social marketing strategy. Here’s how it works.

Most young people like music. And they listen to it a lot. But they are not especially brand loyal, according to a recent study from WSL Retail which found that Millennials (people roughly 18 to 34 years-old) brand hop more than their parents did. They can’t always afford to be loyal: A sale price or a coupon for a competing product is more compelling than a brand name.

Sonicbids

Facing this challenge, brands need to figure out how to connect with young consumers in a way that is authentic, powerful, and honest. From the Rolling Stones singing about Rice Krispies to superstar endorsements with Coca-Cola and Pepsi, brands have incorporated music into their traditional advertising campaigns for decades. Now, social music marketing has enabled both brands and bands to find and connect with people in new and compelling ways. It’s not always easy to be loyal to a brand of tissue paper, or to a t-shirt, but once you love a band and its music, it’s hard to undo that.

According to data from William Chipps, author of the IEG Sponsorship report, corporate sponsorship by consumer brands incorporating music into marketing programs was expected to exceed $1.17 billion last year, nearly double what it was six years earlier.

So where are brands investing? The default used to be to sign a big deal with the hottest established artists, think Beyonce and Jay-Z, leveraging their star power to attract consumers. Today, more and more brands are turning to emerging artists so they can deliver something that speaks to the individuality of their consumers. Attaching an artist to branded content is a sure way to guarantee consumers enjoy and remember their experience, and therefore, the brand.

Further, these are the very artists who have the kind of social connectedness that brands are looking for. Emerging artists — who aren’t backed by a label — are by nature entrepreneurial, motivated and skilled at building loyal fan bases through daily communications via social channels like Twitter and Facebook.

Their collective reach is incredibly appealing, according to a study from Music Metric. That's because emerging artists are reaching hundreds of millions of fans who are already engaged and connected with them, and these very fans can activate on behalf of a brand.

So how do you make social music marketing work for your brand? Here’s what has worked for company's like Maurices, Gap, and Diesel. 

  • Push Their Buttons: an “Add This” button was part of every band page for a promotion that clothing store Maurices ran that let consumers and fans vote for a band to perform at SXSW this year. The social button led to an estimated 1.9 million social impressions, in addition to the nearly 150,000 site visits Maurices racked up during the contest.
  • Combine Online and Offline: to celebrate Gap’s 40-year anniversary and “Born to Fit” campaign, nearly 800 artists were selected to play in Gap stores throughout the country – on the same day, at the same time. The campaign was supported with a dedicated micro-site where all of the bands were featured with free music downloads. The viral buzz for the program is to have accounted for nearly 800 million media impressions.
  • Be Irreverent: when the soul of the brand is anti-establishment, the Social Music Marketing program should be, too. Diesel wanted to create a closer connection between Diesel:U:Music, a 10-year-old music support program, and its wildly successful “Be Stupid” campaign. From there came the “Stupid for Music” Cup where emerging bands battled to win prizes like recording sessions and music video production, engaging their fans to go so far as creating fake tattoos to show support. The campaign generated 3,000 pieces of fan-generated content that spread virally to support Diesel’s image of rock ‘n roll irreverence and spread the word about Diesel:U:Music.

By: Panos Panay, Founder and CEO, Sonicbids

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Last Updated on Tuesday, 12 March 2013 04:20