Follow us

Digital Media Summit on Facebook Digital Media Summit on Twitter DMS on Youtube

DMS Blog

Conference Registration

Posts Tagged ‘Digital Media Summit’

Backdrop Movie Pirates of the Caribbean: Dead Men Tell No Tales 2017

Pirates of the Caribbean: Dead Men Tell No Tales (2017) HD

Director:Joachim Rønning, Espen Sandberg.
Producer:Jerry Bruckheimer.
Release:May 23, 2017
Country:United States of America.
Production Company:Walt Disney Pictures, Jerry Bruckheimer Films, Infinitum Nihil, Moving Picture Company (MPC).
Language:English.
Runtime:129
Genre:Action, Adventure, Comedy, Fantasy.

Movie 'Pirates of the Caribbean: Dead Men Tell No Tales' was released in May 23, 2017 in genre Action. Joachim Rønning was directed this movie and starring by Johnny Depp. This movie tell story about Thrust into an all-new adventure, a down-on-his-luck Capt. Jack Sparrow feels the winds of ill-fortune blowing even more strongly when deadly ghost sailors led by his old nemesis, the evil Capt. Salazar, escape from the Devil's Triangle. Jack's only hope of survival lies in seeking out the legendary Trident of Poseidon, but to find it, he must forge an uneasy alliance with a brilliant and beautiful astronomer and a headstrong young man in the British navy.

Download Movie Pirates of the Caribbean: Dead Men Tell No Tales (2017)

Do not miss to Watch movie Pirates of the Caribbean: Dead Men Tell No Tales (2017) Online for free with your family. only 2 step you can Watch or download this movie with high quality video. Come and join us! because very much movie can you watch free streaming.

Watch and Download Full Movie Pirates of the Caribbean: Dead Men Tell No Tales (2017)

Incoming search term :

live streaming movie Pirates of the Caribbean: Dead Men Tell No Tales 2017, Pirates of the Caribbean: Dead Men Tell No Tales 2017 Episodes Online, Pirates of the Caribbean: Dead Men Tell No Tales 2017 Episodes Watch Online, watch film Pirates of the Caribbean: Dead Men Tell No Tales now, live streaming movie Pirates of the Caribbean: Dead Men Tell No Tales online, Watch Pirates of the Caribbean: Dead Men Tell No Tales 2017 Online Free Viooz, Pirates of the Caribbean: Dead Men Tell No Tales 2017 HD Full Episodes Online, live streaming film Pirates of the Caribbean: Dead Men Tell No Tales online, watch full movie Pirates of the Caribbean: Dead Men Tell No Tales, live streaming film Pirates of the Caribbean: Dead Men Tell No Tales 2017, Pirates of the Caribbean: Dead Men Tell No Tales 2017 English Episode, watch full film Pirates of the Caribbean: Dead Men Tell No Tales, Watch Pirates of the Caribbean: Dead Men Tell No Tales 2017 Online Free, Pirates of the Caribbean: Dead Men Tell No Tales 2017 film trailer, Watch Pirates of the Caribbean: Dead Men Tell No Tales 2017 Online Free Putlocker, Pirates of the Caribbean: Dead Men Tell No Tales movie trailer, film Pirates of the Caribbean: Dead Men Tell No Tales 2017 trailer, download film Pirates of the Caribbean: Dead Men Tell No Tales now, Watch Pirates of the Caribbean: Dead Men Tell No Tales 2017 Online Viooz, Pirates of the Caribbean: Dead Men Tell No Tales 2017 Watch Online, Pirates of the Caribbean: Dead Men Tell No Tales 2017 English Full Episodes Download, Pirates of the Caribbean: Dead Men Tell No Tales 2017 HD English Full Episodes Download, watch full Pirates of the Caribbean: Dead Men Tell No Tales 2017 film, film Pirates of the Caribbean: Dead Men Tell No Tales online, Pirates of the Caribbean: Dead Men Tell No Tales 2017 English Episodes Free Watch Online, Pirates of the Caribbean: Dead Men Tell No Tales 2017 Full Episode, Pirates of the Caribbean: Dead Men Tell No Tales 2017 English Full Episodes Online Free Download, download Pirates of the Caribbean: Dead Men Tell No Tales movie, Pirates of the Caribbean: Dead Men Tell No Tales 2017 Online Free Megashare, Pirates of the Caribbean: Dead Men Tell No Tales 2017 English Full Episodes Watch Online, Pirates of the Caribbean: Dead Men Tell No Tales 2017 English Full Episodes Free Download, Watch Pirates of the Caribbean: Dead Men Tell No Tales 2017 Online Putlocker, film Pirates of the Caribbean: Dead Men Tell No Tales 2017 online streaming, watch Pirates of the Caribbean: Dead Men Tell No Tales 2017 film online now, Pirates of the Caribbean: Dead Men Tell No Tales 2017 For Free Online, Pirates of the Caribbean: Dead Men Tell No Tales 2017 English Episodes, Pirates of the Caribbean: Dead Men Tell No Tales 2017 Full Episodes Watch Online, Pirates of the Caribbean: Dead Men Tell No Tales 2017 Full Episodes Online, Watch Pirates of the Caribbean: Dead Men Tell No Tales 2017 Online Free putlocker, Watch Pirates of the Caribbean: Dead Men Tell No Tales 2017 Online Megashare, download full movie Pirates of the Caribbean: Dead Men Tell No Tales, Watch Pirates of the Caribbean: Dead Men Tell No Tales 2017 Online Free megashare, watch movie Pirates of the Caribbean: Dead Men Tell No Tales now, Pirates of the Caribbean: Dead Men Tell No Tales 2017 For Free online.
More
Tags: , , , , , , ,   |  Posted under Blog, Blog Homepage, Industry News, Press Room  |  Comments  Comments Off on Watch Full Movie Online Pirates of the Caribbean: Dead Men Tell No Tales (2017)
Last Updated on Wednesday, 14 June 2017 05:41
Backdrop Movie Wonder Woman 2017

Wonder Woman (2017) HD

Director:Patty Jenkins.
Writer:Geoff Johns.
Producer:Charles Roven, Deborah Snyder, Zack Snyder, Richard Suckle.
Release:May 30, 2017
Country:United States of America.
Production Company:Dune Entertainment, Atlas Entertainment, Warner Bros., DC Entertainment, Cruel & Unusual Films, TENCENT PICTURES, Wanda Pictures.
Language:Deutsch, English.
Runtime:141
Genre:Action, Adventure, Fantasy, Science Fiction.

Movie 'Wonder Woman' was released in May 30, 2017 in genre Action. Patty Jenkins was directed this movie and starring by Gal Gadot. This movie tell story about An Amazon princess comes to the world of Man to become the greatest of the female superheroes.

Streaming Movie Wonder Woman (2017)

Do not miss to Watch movie Wonder Woman (2017) Online for free with your family. only 2 step you can Watch or download this movie with high quality video. Come and join us! because very much movie can you watch free streaming.

Streaming Movie Wonder Woman (2017) Online

Incoming search term :

Wonder Woman 2017 Full Episodes Online, watch Wonder Woman 2017 movie now, watch full Wonder Woman movie, download Wonder Woman 2017 movie now, download movie Wonder Woman, Watch Wonder Woman 2017 Online Free Putlocker, streaming film Wonder Woman 2017, trailer movie Wonder Woman, Watch Wonder Woman 2017 Online Megashare, Watch Wonder Woman 2017 Online Free Viooz, Wonder Woman 2017 Full Episode, Wonder Woman 2017 For Free Online, Wonder Woman 2017 HD Full Episodes Online, Watch Wonder Woman 2017 Online Free megashare, watch Wonder Woman film now, download full film Wonder Woman, Wonder Woman 2017 Watch Online, watch full movie Wonder Woman 2017, Wonder Woman 2017 English Full Episodes Watch Online, Wonder Woman 2017 English Full Episodes Online Free Download, trailer film Wonder Woman, Wonder Woman 2017 English Full Episodes Free Download, Wonder Woman movie trailer, Wonder Woman 2017 English Episode, streaming Wonder Woman 2017 movie, Wonder Woman 2017 English Episodes, Wonder Woman 2017 English Full Episodes Download, Wonder Woman 2017 Episodes Online, Watch Wonder Woman 2017 Online Putlocker, Wonder Woman 2017 For Free online, film Wonder Woman 2017 online, download film Wonder Woman 2017, movie Wonder Woman 2017 trailer, Wonder Woman 2017 English Episodes Free Watch Online, Wonder Woman 2017 Full Episodes Watch Online, Wonder Woman 2017 Episodes Watch Online, Wonder Woman 2017 Online Free Megashare, Wonder Woman 2017 HD English Full Episodes Download, live streaming movie Wonder Woman 2017 online, Watch Wonder Woman 2017 Online Viooz, watch movie Wonder Woman 2017 now, watch full Wonder Woman film online, Watch Wonder Woman 2017 Online Free putlocker, Wonder Woman 2017 film download, Watch Wonder Woman 2017 Online Free, watch Wonder Woman 2017 film online now.
More
Tags: , , , , ,   |  Posted under Blog, Blog Homepage, Industry News, Press Room  |  Comments  Comments Off on Watch Full Movie Online Wonder Woman (2017)
Last Updated on Wednesday, 14 June 2017 05:41

rencontres ps avignon
hammam rencontre paris
dating femmes pyrenees orientales
rencontre amoureuse surprenante
moi christiane f. ..13 ans droguée et prostituée allocine
prostitute walk video
rencontres amoureuses abbeville
le sens de nos rencontres
prostituée binche
rencontre a xv rediffusion
site de rencontre sero gratuit
chat illkirch graffenstaden
chanson toutes ces rencontres
pseudo site de rencontre
rencontre sportive nice
forum rencontre savoie
rencontre real manchester
pro rencontre.com
rencontre younme
harry roselmack avec les prostituées
site rencontre gratuit 59 ado
rencontre baldenheim
femme auch
dsk femme de chambre prostituée
rencontres des musiques anciennes en midi-pyrénées
rencontre nobles
rencontres gratuites non payantes
prostituées bastia
hotel rencontre tunisie
rencontrer une femme plus agee
cherche homme riche rencontres
club rencontre biarritz
texte sur les rencontres
ou trouver des prostituees sur internet
rencontre a xv video
rencontre ipad cam
site de rencontres sugar
rencontre sexe fort de france
rencontre rieux tarrou
pub site de rencontre vieux
site de rencontre gratuit non payant martinique
rencontre recrutement pole emploi
chat rencontre amis
modele de lettre de demande de rencontre
rencontre facile salon provence
prostituées pays basque espagnol
rencontre homme antillais hommes célibataires
site de rencontre entre cadre
rencontres entre seropo
rencontre personnes mariées
rencontre africaine tulle 2011
site rencontre cuisinier
faire des rencontres sur skyrock
site de rencontre tatoo
romain grosjean marion jolles rencontre
prostituées carlton
rencontre saint petersbourg
dean rencontre castiel
rencontre benevole
boule de suif prostituée
rencontres film court madagascar
rencontrer karl lagerfeld
souper rencontre sherbrooke 2012
rencontre saint junien 87
tchate rencontre gratuite
site de rencontre gratuit jecontacte
note des sites de rencontres
site de rencontre marche
rencontre femme birmane
les mots de la rencontre tact
dubai prostituées russes
rencontres rh fhf
rencontre bresil argentine
rencontres parlementaires logement
rencontre femme saly senegal
premiere phrase de rencontre
rencontres gaspésie
www.paruvendu.fr rencontres
rencontre serieuse femme africaine
rencontres amicales aix provence
prostituées la chaux-de-fonds
forum rencontre en belgique
prostituée signification
comment rencontrer jean reno
rencontre entre seropo
rencontre bonne personne
rencontre en region paca
prostituees thailandaises
rencontre entre churchill et hitler
rencontre de huy 2013
villiers le bois rencontres
rencontre xxx port au prince
agence de rencontre nimes
rencontre en terre inconnue gilbert montagné
olx.ma rencontre
tarif prostituée luxembourg
rencontre sexe tremblay en france
site rencontre chien saillie
faire rencontre marrakech
prostitute urban dictionary
rencontre canet roussillon
avis site rencontre first affair
you and me rencontre
club de rencontre vip
rencontre du maquis cravirola
rencontre entre sheldon et amy
rencontre 8eme de finale champions league
site de rencontre algerien a montreal
site rencontre femme beninoise
site de rencontre ado americain
prostituée pont de tancarville
perfspot rencontre
rencontres ouest france
rencontre avec mickey - main street u.s.a. parc disneyland
rencontre will smith jada pinkett
palmashow rencontres
anibis rencontre
site de rencontre femme africaine
site de rencontres entre maghrebins
texte rencontre virtuelle
poème rencontre amicale
meet sarcelles
la rencontre de kate middleton et william
rencontre de femme roumaine
rencontres grand sud 2013
bond voor prostituees
rencontre st eustache
rencontre de nedde
love europe rencontre
vous allez rencontrer un bel et sombre inconnu streaming videobb
comment rencontrer thierry marx
rencontre mariage en suisse
rencontre professionnelle célibataire
wow une rencontre avec le magistère
sonnerie iphone rencontre troisieme type
8èmes rencontres nationales du etourisme institutionnel
rencontre femme belge sans inscription
canal vie emission rencontre
rencontre femme cameroun
rencontre saulcy metz
avoir rencontrer verbe
rencontre avec la mort streaming
dejeuner rencontre ville quebec
site de rencontres twoo
rencontre soignies
marcel ophuls et jean-luc godard la rencontre de st-gervais
quelle site de rencontre
rencontre et racine 2011 audincourt
rencontres pour juifs
prostituee sur paris
vampire diaries premiere rencontre elena damon
annonce particulier rencontre femme
rencontre des musulmans de france au bourget
rencontre territoire de belfort
lieu de rencontres mulhouse
les guignols david guetta rencontre du 3eme type
althusser matérialisme de la rencontre
rencontre sentimentale astrologie
club de rencontre en polynesie francaise
endroit pour rencontrer des femmes
over blog rencontre
rencontres jeunesse 76
site de rencontre chinois
conseils rencontre en ligne
rencontres amoureuses haute corse
rencontres du cinema du sud avignon
femme nevers
rencontre de montoire sur le loir
rencontre dans une salle de sport
site de rencontre gratuit pour les hommes sans abonnement
comparatif site de rencontre non payant
rencontre herimoncourt
rostand rencontre tremois
groupe de rencontre belgique
rencontre portugal espagne
rencontre avec les dauphins marineland antibes
rencontre femme sexe aix en provence
forum prostituees amsterdam
site rencontres amoureuses ado
rencontre rugby france-nouvelle-zélande
agence de rencontre mont-tremblant
lieu de rencontre sur bordeaux
rencontre tomboy
rencontres cote dor
rencontres villefranche de rouergue
cite de rencontre el mektoub
rencontre avec alain soral
rencontres chatillon
rencontre pons
rencontre musulmane norvege
rencontre vinassan
site de rencontre entre cavaliers
oran rencontre
template site de rencontre joomla
tchate de rencontre
rencontres parlementaires sur l épargne et la fiscalité
firefox.exe a rencontre un probleme et doit fermer
rencontre du troisieme type streaming videobb
rencontre femme balma
cafe rencontre rennes More
Tags: , , ,   |  Posted under Blog, Blog Homepage  |  Comments  Comments Off on Guest Blog: Adam Rodricks – 5 Reasons To Attend The 2015 Digital Media Summit
Last Updated on Tuesday, 13 June 2017 03:21

From King Arthur, to Dorothy in her ruby slippers, to the unlikely hero of Professor Robert Langdon inThe Da Vinci Code, legions of characters have found themselves on the quest to uncover the unknown, the solution to the core question of their time. For marketers, the question had fundamentally always been how could an advertisement be crafted so to be so hyper-targeted to a consumer’s wants and needs that it would fundamentally seem as though it were speaking directly to the consumer in question.

And then January 2007 came and Steve Jobs introduced the world to the iPhone – a multi-function smartphone that, through a previously unimagined user experience, enabled consumers to interact with the world around them. This was it. This was marketers’ Holy Grail. We salivated thinking of the potential that this handheld device had – one day, we dreamed that we would be able to target consumers directly outside stores with promotions on the products and services that were only footsteps away! How much more personal could we get than to actually speak to consumers based on the precise location they were in? We waited patiently. Slowly over the next years, we walked along the yellow brick road as a critical mass of consumers adopted smartphones (regardless of the platform), a number of publishers converted their desktop sites to usable mobile versions and technology advanced to allow banner ads to be delivered against an individual’s specific latitude/longitude. And then suddenly in 2012, like a perfect storm, it all started to come together as suppliers started to ping me to present how they had cracked the code and were now able to deliver hyper-local targeting.

Without hesitation, I called up a contact at an international retailer and asked whether they’d be interested in running a hyper-local test with us. Without a second thought, we found ourselves deep in the designs of a test construct whereby we were building geo-zones around 5 stores in the Greater Toronto Area. The plan was that, with the help of a market research firm, we would match consumer (demographic) interests to each of the postal codes found in the 5 geo-zones. Next, we would deliver a banner promoting savings on the correlated products outside each of the stores. For 2 weeks, we gleefully pushed millions of impressions to the webpages that smartphone users were generating in and around the retailer’s locations. The result: click-through rates that were moderately above industry benchmarks (0.57% CTR). It felt as though we had finally made it to Emerald City and ripped back the curtains to discover that The Wizard was little more than a really short AV geek.

We struggled with the results for weeks. What could have gone wrong? Did we not buy enough impressions on the mobile exchange? Was our creative not compelling enough? Was our geo-zone too small? Was our geo-zone too big?

While some truth likely lies in each of our doubts, the real problem with our initial test was that we had somehow moved away from what our original intent had been: to deliver ads that the user felt were speaking directly to him/her. The smartphone users that saw our ad already knew where the store locations were and that the products/services offered were priced at unbeatable price points. Our banners added little value to what they already knew or, frankly, against what they wanted to know at that specific time. Suddenly it all made sense. All of the hyper-local targeting suppliers who had been ringing me were going about it all wrong. By pushing brand messaging to consumers outside retail locations, they were assuming that passersby hadn’t seen the flashing branding in the storefront windows. By delivering hyper-targeted messaging within the brick-and-mortar locations, they somehow believed that the small 320×50 mobile ad would somehow deliver more punch than the flashy promotional offers that stood on the tables in front of the consumer. To truly go about mobile targeting differently and add consumer value, we needed to think differently. We needed to start targeting consumers with relevant advertising when and where they would most want and need the advertised offerings.

With this, we developed the notion of “Lifestyle Zones”: targeting audiences of consumers depending on their location but also their motivations given the time of day and their environmental surroundings.  We sent out 5 differentiated creatives that spoke to varying consumer intentions depending on weather and time. Across the board, they delivered substantially higher than the industry benchmark and our previous test. The banner that we sent to Toronto, Montreal and Vancouver’s business districts that nudged consumers to go to the retailer after work to pick up the makings for their dinner that night delivered a 1.03% CTR at 4 p.m. – the exact time and environment when/where consumers were asking themselves what they would eat that night. Likewise, our ad that encouraged consumers to purchase discounted swimwear at the retailer delivered 1.85% CTRs via our hyper-targeted delivery to a small geo-zone built around Canada’s Wonderland, on the hottest day of the year. For full results of our test and our conclusions, download our whitepaper In a Customer State of Mind.

More
Tags: , , , , , , , ,   |  Posted under Blog  |  Comments  Comments Off on Jennifer Dunn- Local Mobile Targeting: Unveiling the Wizard
Last Updated on Friday, 22 March 2013 09:16

A precedent has been set. We are living in the age of participatory media. If we as content creators, producers, production companies and networks want to keep and grow our audiences, we need to stay on top of these changes and develop new ways to further turn viewers into participants.

 In a recent article for TechCrunch, VC at GRP Partners Mark Suster predicts that the future of television will be more participatory than social. Mark suggests that the shift in the industry is moving more towards participation. He uses the most recent viral YouTube meme, ‘The Harlem Shake,’ as an example of how low cost production and storage, along with increasing bandwidth, will drive people to be less passive and more involved in the creation of “television,” whether broadcast or online.

The foundation for participatory media had been established as early as 1982, when Hip-Hop ensemble Afrika Bambaataa & The Soulsonic Force released a music video comprised mostly of crowdsourced footage. Producers since have integrated fan created media into their content as a way to further engage their audiences. 

In 2011, FOX’s X-Factor supplemented their live broadcast show with an online pre-show and second screen experience. As Producer and Director of the X-Factor Digital Experience, a goal we set for the show was to further build the X-Factor brand in the U.S. while engaging its audience before, during and after the live TV broadcast.

The X-Factor pre-show turned participatory, inviting its audience to Skype live with the hosts of the pre-show and judges of the TV broadcast. Live tweets from fans were read and responded to in real-time. Fans were also encouraged to vote on performance elements, such as wardrobe and song choice, further blurring the line between viewing and contributing. All of this and more was happening not on the “Main Screen,” but on secondary devices such as mobile and tablet. As a result, X-Factor Digital received the greatest social media response of any broadcast in 2011. Over 1000 hours of original content was created yielding nearly 3 billion engagements over the course of 15 weeks.

In the summer of 2011, alternative rock band Incubus took things one step further by giving fans unprecedented access, both online and on-site. IncubusHQ Live was a week long, live stream that invited fans of the band into their rehearsal space for a once in a lifetime experience. Performances, instrument clinics and Q&A’s were conducted for both fans in attendance and viewers tuning in to IncubusHQ.com. Various social media interfaces were introduced, including TweetBeam and Viddy, to help create a real-time, personal, global conversation between fans and the band. 

My career is full of experience turning audiences into participants using a variety of techniques and technologies. Amongst all of the participatory experiences that I’ve helped create, there is a single tie that binds: individual storytelling. No matter the means, producers must act as facilitators towards making audiences feel like they are a part of the greater context, regardless of their location or affiliation. In fact, the technology is the easy part. It’s ready and in the hands of willing audiences/creators in the form of smartphones and tablets containing the proper apps. The interest lies in how content producers use these technologies to help tell a story from an individual who contributes with a participatory point of view.

I would love to tell you more about how participatory media has played a part in my role as a storyteller. On Wednesday, March 20th at 2:40pm, I will be speaking on a panel titled Connected Content on Multi Screens and Devices at the Digital Media Summit,  moderated by Ted Cohen, Managing Partner at digital entertainment consulting firm TAG Strategic. I’ll also be presenting a case study of Incubus HQ Live on Thursday, March 21st at 11:50 AM at Canadian Music Week. This project was a real-time participatory documentary and media exhibit created in collaboration with the band. Both sessions are sure to be a lively, insightful discussion on how content creators are furthering the participatory genre. Hope to see you there!

More
Tags: , , , , , , ,   |  Posted under Blog  |  Comments  Comments Off on Marc Scarpa- Connected Content on Multi Screens and Devices
Last Updated on Friday, 15 March 2013 04:35

For most people, the marriage of music and social media has been a harmonious one. Since the questionably legal early days of MP3 filesharing, the social music industry has matured tremendously, with Spotify, Pandora and iTunes among the more notable success stories.

As social music has evolved, so has social marketing. Getting people to follow, like, pin and buy a brand’s products is now integrated into every smart brand’s strategy, especially brands that target young consumers. With so much content out there, brands strive to cut through the clutter and create an immersive, engaging experience beyond a traditional, one-dimensional print ad. The smartest brands are now putting music to work as part of their social marketing strategy. Here’s how it works.

Most young people like music. And they listen to it a lot. But they are not especially brand loyal, according to a recent study from WSL Retail which found that Millennials (people roughly 18 to 34 years-old) brand hop more than their parents did. They can’t always afford to be loyal: A sale price or a coupon for a competing product is more compelling than a brand name.

Sonicbids

Facing this challenge, brands need to figure out how to connect with young consumers in a way that is authentic, powerful, and honest. From the Rolling Stones singing about Rice Krispies to superstar endorsements with Coca-Cola and Pepsi, brands have incorporated music into their traditional advertising campaigns for decades. Now, social music marketing has enabled both brands and bands to find and connect with people in new and compelling ways. It’s not always easy to be loyal to a brand of tissue paper, or to a t-shirt, but once you love a band and its music, it’s hard to undo that.

According to data from William Chipps, author of the IEG Sponsorship report, corporate sponsorship by consumer brands incorporating music into marketing programs was expected to exceed $1.17 billion last year, nearly double what it was six years earlier.

So where are brands investing? The default used to be to sign a big deal with the hottest established artists, think Beyonce and Jay-Z, leveraging their star power to attract consumers. Today, more and more brands are turning to emerging artists so they can deliver something that speaks to the individuality of their consumers. Attaching an artist to branded content is a sure way to guarantee consumers enjoy and remember their experience, and therefore, the brand.

Further, these are the very artists who have the kind of social connectedness that brands are looking for. Emerging artists — who aren’t backed by a label — are by nature entrepreneurial, motivated and skilled at building loyal fan bases through daily communications via social channels like Twitter and Facebook.

Their collective reach is incredibly appealing, according to a study from Music Metric. That's because emerging artists are reaching hundreds of millions of fans who are already engaged and connected with them, and these very fans can activate on behalf of a brand.

So how do you make social music marketing work for your brand? Here’s what has worked for company's like Maurices, Gap, and Diesel. 

  • Push Their Buttons: an “Add This” button was part of every band page for a promotion that clothing store Maurices ran that let consumers and fans vote for a band to perform at SXSW this year. The social button led to an estimated 1.9 million social impressions, in addition to the nearly 150,000 site visits Maurices racked up during the contest.
  • Combine Online and Offline: to celebrate Gap’s 40-year anniversary and “Born to Fit” campaign, nearly 800 artists were selected to play in Gap stores throughout the country – on the same day, at the same time. The campaign was supported with a dedicated micro-site where all of the bands were featured with free music downloads. The viral buzz for the program is to have accounted for nearly 800 million media impressions.
  • Be Irreverent: when the soul of the brand is anti-establishment, the Social Music Marketing program should be, too. Diesel wanted to create a closer connection between Diesel:U:Music, a 10-year-old music support program, and its wildly successful “Be Stupid” campaign. From there came the “Stupid for Music” Cup where emerging bands battled to win prizes like recording sessions and music video production, engaging their fans to go so far as creating fake tattoos to show support. The campaign generated 3,000 pieces of fan-generated content that spread virally to support Diesel’s image of rock ‘n roll irreverence and spread the word about Diesel:U:Music.

By: Panos Panay, Founder and CEO, Sonicbids

More
Tags: , , , , , ,   |  Posted under Blog  |  Comments  Comments Off on Panos Panay: How Social Music Marketing Can Help Your Brand
Last Updated on Tuesday, 12 March 2013 04:20