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HelloSoda Launches To Predict Your Credit Rating And Potential For Fraud
A new startup thinks it has come up with a platform to deliver a score that predicts a person’s creditworthiness, propensity to commit fraud and a number of other types of intelligence. HelloSoda was founded by Paul Shepherd and James Blake, ex-head of Global Sales at Call Credit, the UK’s 2nd largest credit reference agency. They’ve hired engineers from Skype and LShift , data scientists from various Universities and received undisclosed backing from as-yet-unnamed Tallinn, Estonia-based investors. Clients so far include lenders and insurers, but also gaming and recruitment companies. Read the full story: TechCrunch
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