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‘You Can’t Stop Technology’: iHeartMedia Chairman and CEO Bob Pittman Talks Radio and Tech at CES
"You can't stop technology, nor can you control it. The only winning strategy is to embrace it -- and embrace it as early as you can." Fitting words here at CES from iHeartMedia chairman and CEO Bob Pittman, reflecting on lessons learned from the music industry's early dealings with streaming tech. Pittman has been steadily redefining iHeartMedia as an integrated digital entity. The company's new moniker is a nod to its iHeartRadio app, which he views as an extension of the company's traditional radio brands. "We don't look at it as iHeartRadio competing with digital players," he tells Billboard, noting that although the app's 54 million unique users according to comScore "sounds big in digital terms, it's only about a quarter of our reach in broadcast radio. With broadcast radio alone we reach more consumers than Facebook, Google or broadcast TV networks in the U.S." Read the full story: Billboard
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