The State of Social Media
Where is social media heading? Which social media platforms should your business focus on? How are companies making money from social media? In this session, social media specialist Gavin McGarry takes you through what is working and what the challenges are for his clients around the world (Coca-Cola, Fandango, All3Media, CBS, BBC, CBC, etc). From learning what social media platform performs best to minimum social ad spends and the importance of building a brand’s social media community, Gavin will focus on a data driven analysis that will give you key insights on how the rapidly fragmenting and evolving social media landscape will affect you and your business.