Cross-Over Session: Special Guests
Youtube Stars and Branded Content: A Conversation with the Domestic Geek & JusReign
If you’re immune to what’s “viral,” there’s a whole level of stardom outside your radar. YouTube stars often have millions of subscribers and a loyal fan-base that eclipses the mainstream TV demo as a branding target. In this session, Sara Lynn Cauchon – a.k.a. The Domestic Geek – talks about the phenomenon of her healthy cooking YouTube channel and her effectiveness as a brand partner to the likes of Starbucks and Johnson & Johnson. She’ll be joined by Jasmeet Singh – a.k.a. comedian/actor Jus Reign – who has amassed a worldwide following of 70 million fan views, and Marketing senior staff writer Russ Martin, who’ll talk the nuts and bolts of YouTube sponsorship.
Senior Staff Writer