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Agenda Details
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  • Sheraton Hall A/B
    3:45PM - 4:30PM
    (45 minutes)



    Presentation

    Frankenpage: Using A Million Little Pieces of Data to Reverse Engineer the Perfect Landing Page

    Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation.

    In the only landing page session you’ll need to attend this year, Oli will share a series of conversion data stories. After mining through a million data points to uncover and dissect how conversion actually works, Oli will channel lightning bolts and body parts as he sews together the ultimate landing page.
    Presenter
    Oli Gardner
    Co-Founder
    Unbounce.com
    Vancouver, Canada