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Agenda Details
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  • Sheraton Hall A/B
    9:40AM - 10:10AM
    (30 minutes)



    Keynote Presentation

    Capturing the Millennial Market: How to Successfully Influence, Engage and Sell to Gen Y

    Companies are fiercely competing for millennial mindshare – and it’s only the beginning. There are eighty million Millennials in America alone and they represent about a fourth of the entire population, with $200 billion in annual buying power. No generation has been as publicly reviled, praised, misunderstood, and analyzed as the Millennials. And, with good reason. By 2025, Millennials, also known as Gen Y, will make up the majority of the workforce and our potential customer based.

    Whether you are managing them, trying to sell to them, or being led by them, chances are good that you may be wondering how this generation really works and how they will impact your current marketing, sales and growth strategy. In this keynote, hear from Millennial CEO and bestselling author, Shama Hyder, on the strategies, approach and mindset you need to reach the millennial market. You will discover:

    * the Millennial Mindset – including how they think and what they expect from companies, including yours
    * why old sales and marketing strategies and tactics just don’t work for this generation – and what to do instead
    * how to successfully reach, manage, and sell to Millennials
    Presenter
    Shama Hyder
    Visionary Strategist
    Marketing Zen
    Carrolton, USA