Follow us

Digital Media Summit on Facebook Digital Media Summit on Twitter DMS on Youtube

DMS Blog

Conference Registration

Agenda Details
  • Sheraton Hall A/B
    5:20PM - 5:30PM
    (10 minutes)


    Media Literacy: The ABC’s of Engaging Generation Z

    Teenagers spend 11 hours per day with digital media (Kaiser Family Foundation). Translation: creators and purveyors of digital content have more opportunity to influence the attitudes and beliefs of young people on a given day than parents, teachers, and other authority figures.

    This workshop will explore the social impact of digital media and ways in which content creators can shape their messages to affect positive change in youth, and lift their brands in the process. Attendees will be inspired to reimagine their identities as digital authors and creatives and see themselves as leaders of the next generation.
    Juma Inniss
    Founder & Director
    The Message
    Boston, USA