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Agenda Details
  • Sheraton Hall A/B
    4:35PM - 5:15PM
    (40 minutes)


    8 Steps to Win at Search, Social & Content Marketing

    The convergence of search, social and content marketing represent the most powerful opportunities available for you to outperform your competitors and grow your business. While social media continues to grow in both use and functionality, search continues to grow more powerful every year; but how do they play together? Just how do you go about winning with content marketing? Whissen shows her audience:

    -How to develop a content strategy
    -Why and how to consistently create content that your target market will enjoy
    -The best types of content to create
    -How to optimize four types of content
    -How search and social can be combined and leveraged to work better together than individually
    Quinn Whissen
    Director of Marketing
    Vertical Measures
    Phoenix, USA