How To Make Email Marketing Suck Less
When it comes to email marketing, most marketers focus on opt-ins, open rates, clickthroughs, and conversions. It’s time to shift that focus to your customers because they are begging for better emails. Session insights will include email trends, research, strategy, planning, execution, integration (content, social, offline). We will also dive into specific examples of email branding, acquisition, loyalty, and retention strategies, covering best practices as well as advanced tactics.