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Agenda Details
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  • Sheraton Hall A/B
    5:35PM - 6:00PM
    (25 minutes)



    Presentation

    Facebook’s Rule of Three: The Tools No Advertiser Should Be Without

    There are many ways to reach consumers in today's fragmented social media landscape, however none possess the audience and reach of Facebook. As such, it is imperative that marketers understand how to use three of it’s most powerful tools; audience insights, power editor and custom audiences.

    In this talk, Nick will dissect each of these three tools to explain what they are, why they work and the most effective strategies for utilizing each to optimize results. Built on a foundation of hands on experience with these tools, Nick will outline the exact steps needed to get the most out of each as you are planning for your next Facebook advertising campaign.
    Presenter
    Nick Hoppe
    VP, Strategic Marketing
    Movement Strategy
    Denver, USA