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  • Sheraton Hall A/B
    11:35AM - 12:30PM
    (55 minutes)



    Panel Discussion

    Agency Evolution

    There is no doubt that the traditional agency operating model has changed. From people to process to financial models, agencies simply have to operate differently to serve brands for the future. This panel of agency and brand marketing veterans will debate how agencies are changing and how that change will serve their people and clients for the future.
    Moderator
    Michael Barber
    Founder
    barber&hewitt
    Los Angeles, USA
    Panelists
    Alan McLaren
    CEO
    Infinity Communications
    Oakville, Canada
    Jennifer Davidson
    VP, Marketing and Client Communications
    CIBC
    Toronto, Canada
    Melanie Dunn
    President & CEO
    Cossette
    Toronto, Canada
    Stephen Brown
    President (Partner)
    FUSE Marketing Group
    Toronto, Canada