Online Crisis Management: Putting Out Fires Online
They may seem like good ideas at the time, but social media “fails” are legion – like McDonald’s #McDStories which quickly turned from fan testimonials into horror stories. But there are savvy social media managers who can use the medium to put out even the most incendiary online fires (e.g. Royal Caribbean’s media team). This session will examine the damage that “online sabotage” can do to your brand, and approaches that can help you protect it from costly mischief and potentially disastrous crises.