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  • GRAND BALLROOM C/D
    9:35AM - 10:30AM
    (55 minutes)



    Panel Discussion

    Social Sharing Done Right

    A photo of an intern’s cat gains millions of views while a carefully strategized contest fails to make a mark - this social sharing paradox is a common one amongst individuals and organizations all over the world. The reach of social media content has particularly become a challenge in the last few years with latecomers jumping onto the social bandwagon and social platforms shifting focus to monetizing through advertising.

    This panel will look at strategies for producing the most shareable social media content as well as give insight and tricks into maximizing the engagement and reach of social posts.