Advertising Strategies Across Multiple Platforms
Million-dollar Superbowl ads are fast-forwarded, the radio is switched off for a different in-car experience, and mobile and online pop-ups are systematically closed or skipped as quickly as possible. With growing choice in advertising options, how can you ensure that a brand’s advertising effort is noticed rather than wasted? Are there better strategies and platforms to ensure you get the most value for the advertising dollar?
This panel will discuss key trends, issues, and considerations for effective and efficient advertising across all relevant platforms.