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  • GRAND BALLROOM C/D
    3:20PM - 4:10PM
    (50 minutes)



    Panel Discussion

    Going Social Live: Real Time Marketing and Engagement Through Social Media

    While posting a photo from last weekend may satisfy some executives, marketing and engagement opportunities are more often missed than captured. Scheduled and pre-determined social messages are great tools for communication, but cannot replicate the valuable momentum from the ‘right now’. The most visible content is often unplanned; thus bringing a perceived risk to organizations wishing to keep up.

    Whether it be broadcast, streaming, or off-screen brand activation, social media can drive audiences, marketing reach, conversation, and credibility. This panel will discuss the challenges and benefits of real-time marketing and tricks for leveraging social media while mitigating risk from doing it live.