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Agenda Details
  • TRINITY 1-3
    3:20PM - 3:50PM
    (30 minutes)
    Sponsored by:
    Yellow Pages

    Sponsored by Yellow Pages

    In A Customer State of Mind: Capturing the Mobile Movement with Hyperlocal Targeting

    Mobile Marketing - By targeting the times, places and situations when and where consumers are open to seeing and responding to advertising messages, marketers can make the most of mobile user behaviour. In this presentation, Jennifer will share how to effectively target on-the-go customer intent and connect it with hyper-relevant messaging that solves consumer problems when they are in different environments.

    Sponsored by:
    Yellow Pages