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Agenda Details
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  • GRAND BALLROOM C/D
    11:40AM - 12:30PM
    (50 minutes)



    Panel Discussion

    Going Social Live: Real-Time Marketing and Engagement Through Social Media

    Whether it be broadcast, streaming, or off-screen brand activation, social media can be a great tool for driving audiences and marketing reach. However, it can also be a great risk for spreading unplanned disasters and negative sentiment. From some of the world’s largest sponsored entertainment and events, to the most original applications of live social media, this panel will discuss the issues, challenges, benefits of real-time marketing and tricks for leveraging social media in a live event or broadcast.

    Talking Points:
    - How can speed and agility drive measurable success to your live event?
    -How do you make the most of your social media both in advance and during?
    -Where are consumers most engaged?
    -How to engage reporters to shape stories as they are being written?