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  • GRAND BALLROOM C/D
    4:35PM - 5:15PM
    (40 minutes)



    Keynote

    McDonald’s: Engaging the Consumer In The Digital World Through Social Media

    To address many of the popular misconceptions surrounding their food, McDonald’s Canada took on the task of reclaiming the truth about their food through its Our Food. Your Questions. program. By listening to questions and concerns posed by consumers, McDonald’s opened a transparent and authentic line of communication via its interactive, online Q&A platform. Through the program McDonald’s has shifted the perceptions of Canadians around the quality of its food, practices and procedures, in a new and dynamic way.