25 Big Ideas For Connecting The Physical And Digital
When presented with the idea of "connecting the physical and digital”, the common first thought is the mobile phone. Certainly it’s part of it – our mobile phones give us instant access to information, occupy our boredom and connect us to physical objects using QR codes, imagerecognition and SMS. Yet the applications — and implications — are much broader. Access to technology and the speed of innovation mean that the lines between our physical and digital worlds are blurring. Our interaction with objects and experiences are increasingly more connected. Emerging technologies such as RFID, Near Field Communication (NFC), augmented reality, 3D printing, and even holographics are directly affecting the way people live, interact,share, consume and make decisions. That means there are direct implications for brands and the way they market their products and services.