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  • GRAND BALLROOM C/D
    10:00AM - 10:15AM
    (15 minutes)



    Presentation

    Activating and Measuring Social ROI - Blitzmetrics

    You've got a ton of fans, followers, pins, and retweets-- but what's it worth? How much is creating noise versus driving more tune-in? What are other media companies doing to measure social impact? What are the 5 biggest mistakes in measuring Earned Media Value and why have big brands lost 45% newsfeed coverage in Facebook?

    We'll look at half a trillion impressions across Facebook, twitter, and other networks to examine the impact--- then how to measure it properly.