Activating and Measuring Social ROI - Blitzmetrics
You've got a ton of fans, followers, pins, and retweets-- but what's it worth? How much is creating noise versus driving more tune-in? What are other media companies doing to measure social impact? What are the 5 biggest mistakes in measuring Earned Media Value and why have big brands lost 45% newsfeed coverage in Facebook?
We'll look at half a trillion impressions across Facebook, twitter, and other networks to examine the impact--- then how to measure it properly.