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  • GRAND BALLROOM C/D
    4:55PM - 5:30PM
    (35 minutes)



    Fireside Chat

    Trust Me, I’m Lying: Confessions of a Media Manipulator

    You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like Ryan Holiday.

    Ryan Holiday is a media strategist and self-proclaimed "Media Manipulator". As the Director of Marketing at American Apparel, his work in advertising is internationally recognized with many of his strategies often used as case studies by Twitter, YouTube and Google and written about in AdAge, the New York Times, Gawker and Forbes.

    He is also is an author, who has worked with Dov Charney and Trust me, I’m lying is the title of a sensational new book by Mr Holiday who exposes the blogosphere as corrupt to its very core. In the book, Holiday – whose clients include best-selling authors like Tucker Max and Robert Greene – argues that all the major blogs represent a form of “entrepreneurial journalism” obsessed with driving page views. Everyone – from our own Arrington to their Arianna – plays this game, Holiday argues. It’s written into the very architecture of the Internet.

    Trust Me, I’m Lying is essential reading for anyone concerned with the current health of our digital media. His is an important new voice and probably telling the truth!

    A peak behind the curtain of today's media system--a dark world driven by pageviews and controlled by blogs. Ryan Holiday shows the tricks and trade secrets he perfected as a media manipulator for bestselling authors and billion dollar brands.