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  • Salon B
    3:45PM - 4:35PM
    (50 minutes)



    Workshop

    Running a Successful Social Promotion

    Promotions such as contests and sweepstakes are a powerful marketing tool, amplified through social media. However, there are a number of important considerations from a planning perspective that can help to ensure a successful campaign. Topics will include: the difference between contests and sweepstakes and the legal and marketing implications of each, a review of Facebook Promotional Guidelines and what they mean to your campaign, as well as suggestions to help build the initial word of mouth that your promotion needs to succeed.

    Key Takeaways:
    -Understanding different promotion types
    -Key legal considerations when planning a promotion
    -Contest marketing best practices
    -Case studies of some winning contest and sweepstakes campaigns