Running a Successful Social Promotion
Promotions such as contests and sweepstakes are a powerful marketing tool, amplified through social media. However, there are a number of important considerations from a planning perspective that can help to ensure a successful campaign. Topics will include: the difference between contests and sweepstakes and the legal and marketing implications of each, a review of Facebook Promotional Guidelines and what they mean to your campaign, as well as suggestions to help build the initial word of mouth that your promotion needs to succeed.
-Understanding different promotion types
-Key legal considerations when planning a promotion
-Contest marketing best practices
-Case studies of some winning contest and sweepstakes campaigns