Salon B
12:30PM - 1:30PM
(1 hour)
12:30PM - 1:30PM
(1 hour)
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Workshop
Geo-Social Connected Experience
As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions. The music industry, for example, has staked out its place in the location-based marketing scrum through the development of applications that combine music and location into integrated marketing tools. This workshop will discuss best practices and the explore the geo-social connections and opportunities for fans, bands and broadcasters alike.
