Geo-Social Connected Experience
As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions. The music industry, for example, has staked out its place in the location-based marketing scrum through the development of applications that combine music and location into integrated marketing tools. This workshop will discuss best practices and the explore the geo-social connections and opportunities for fans, bands and broadcasters alike.
Asif R. Khan
Founder & President
LBMA/Location Based Marketing Association