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Agenda Details
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  • Concert Hall
    2:05PM - 2:20PM
    (15 minutes)



    Keynote Presentation

    The Impulse Economy: Understanding Mobile Shoppers and What Makes them Buy

    A generation ago, who'd have believed marketing, purchasing and buyer data would some day flow in and out of consumers' pockets in a 'virtual wallet?' Gary Schwartz's book The Impulse Economy has been compared to Freakonomics for its unique insights into an economic landscape that is changing under our feet. Here Schwartz, the founder of Impact Mobile, will share his insights into the behaviors of mobile shoppers and how businesses can tap into the impulse-buying power of today's full-spectrum smart-phone user.