DMS Blog

14 Twitter Tips and Tricks for Power Users

Since its launch in 2006, Twitter has evolved from SMS-based status updates to one of the most popular social networks out there.…

May 22, 2013
Jennifer Dunn- Local Mobile Targeting: Unveiling the Wizard

From King Arthur, to Dorothy in her ruby slippers, to the unlikely hero of Professor Robert Langdon inThe Da Vinci…

March 22, 2013

Digital Media Summit Digital Results DMS DMS2013 Jennifer Dunn Local Mobile Targeting Mediative Mobile YPG
Marc Scarpa- Connected Content on Multi Screens and Devices

A precedent has been set. We are living in the age of participatory media. If we as content creators, producers,…

March 15, 2013

Digital Content Digital Media Summit Digital Toronto DMS DMS 2013 Marc Scarpa Media Social Media
Panos Panay: How Social Music Marketing Can Help Your Brand

For most people, the marriage of music and social media has been a harmonious one. Since the questionably legal early…

March 12, 2013

Digital Media Digital Media Summit DMS DMS2013 Panos Panay Social Media Sonicbids

Speaker Submissions

Agenda Details

BACK TO THE AGENDA OVERVIEW

Concert Hall
10:30AM - 11:15AM
(45 minutes)

Panel

Brand-Aid: How To Start Conversations Using Content Marketing and Branded Entertainment

In this session, some of the most influential and creative marketing and brand management experts will share proven and effective strategies for engaging an audience on social networks through branded entertainment and content. You’ll learn how to build a positive brand image as well as attract and retain fans and followers on platforms such as Facebook, YouTube and Twitter by providing value in form of information, entertainment and conversation-starters.

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Speaker Submissions

Brand-Aid: How To Start Conversations Using Content Marketing and Branded Entertainment