“Hearing” is passive. “Listening” is proactive, a prologue to a response or action. A propos of that, “social listening” is a fledgling psychological business science that suggests not what you can learn from social media chatter and choices, but what you can do with that knowledge. Beth LaPierre’s session offers human-behavior-based tips on how to selectively lift relevant bits of social conversation, and how to convert that intel into social listening persuasion.
- Getting actionable insights from social media data
- Using social media data to guide marketing strategy + messaging
- Embedding social insights in your organization