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  • Concert Hall
    4:35PM - 5:00PM
    (25 minutes)



    Keynote

    From Listening to Hearing: Social Media intelligence

    “Hearing” is passive. “Listening” is proactive, a prologue to a response or action. A propos of that, “social listening” is a fledgling psychological business science that suggests not what you can learn from social media chatter and choices, but what you can do with that knowledge. Beth LaPierre’s session offers human-behavior-based tips on how to selectively lift relevant bits of social conversation, and how to convert that intel into social listening persuasion.



    Key Takeaways:


    - Getting actionable insights from social media data


    - Using social media data to guide marketing strategy + messaging


    - Embedding social insights in your organization