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Agenda Details
  • Concert Hall
    3:50PM - 4:35PM
    (45 minutes)


    Cross Platform and Multi-Screen Branding and Programming

    Entertainment is no longer about what we watch, it’s about how we watch it. And the broadcast industry is discovering that TV shows, news programs and broadcasting events are now a multi-screen experience on TV, IPTV, PC, Console, smartphones and tablets. This panel will examine successful multi-screen programming initiatives – some of them virtual multi-platform carpet bombs that have increased the viewing audience and awareness by 100%-plus and some that are fully ad supported and funded. You’ll hear how to embrace these new opportunities and new avenues to market your show, product and or brand.